With a decade of experience in the tech, fashion, and lifestyle industries, I’ve worn many hats—from editor and publicist to copywriter and content strategist. Ultimately, I’m a storyteller that thrives on creating impactful narratives and engaging content.

After several years working with Vogue Latin America, showcasing the region’s best creators, I launched my own communications and PR agency in Latin America. There, I led a talented team of graphic designers, editors, and strategists. Together, we crafted compelling content and marketing campaigns for renowned brands like Benefit, Butrich, Chandon, HP, H&M, Keds, Nike, and Puma, among others.

I then joined PressReader, a tech company in Vancouver, where I directed content strategy for both B2B and B2C, managing the brand and communications team to drive growth and lead generation. Most recently, I served as Content Marketing Manager at Fintel Connect, focusing on developing content strategies to enhance brand visibility in the fintech sector.