My journey began in the retail sector where I gained invaluable experience over 3+ years. Seeking to enhance my skills, I embarked on a path that took me to Paris for a master's degree in Commercial and Marketing. Following my studies, I ventured into the Condé Nast Spain fashion department and later, I made my way back to Peru and took on a pivotal role with the Vogue Latin America team as Editorial Coordinator.

Towards the end of 2017, I embarked on a new venture, birthing Vitamina M—a blog dedicated to empowering and celebrating women’s identity through innovative and fresh content. Over time, it evolved into a full-fledged PR and communications agency, where I led a talented team of graphic designers, editors, and PR strategists. Together, we crafted compelling content, planned effective marketing strategies, and executed PR campaigns for a range of fashion, beauty, and lifestyle brands such as Benefit, Butrich, Chandon, HP, H&M, Keds, Nike, Puma, Superga, Wynwood House, among others.

My journey led me to PressReader, a tech company headquartered in Vancouver, where I was responsible for crafting a comprehensive content strategy to enhance brand awareness and drive lead generation for both B2B and B2C units. During this chapter, I also had the privilege of leading the brand and communications team.

More recently, I've transitioned to a new role as the Content Marketing Manager at Fintel Connect, where I continue to leverage my expertise to create impactful content strategies and foster brand growth in the ever-evolving landscape of fintechs.