Massimo Cerutti
PR Strategist
The Italian-made brand was looking for a PR partner for the launch of their summer collection. Inspired by the Mezzogiorno, we organized a dinner party at an italian restaurant, Osteria Convivium, for 40 guests, including women journalists, artists, designers, and actresses.
Waiters circulated among the tables, showcasing the shoe collection on silver platters, while a performer played Italian songs, evoking the essence of il vero Italian summer.