At PressReader, a tech company in Vancouver, I built a holistic content strategy for B2B to drive brand awareness and lead generation. This included targeted landing pages, gated content, social media strategies, and blog thought leadership.

I managed budgets, analyzed campaign ROI, coordinated cross-channel distribution, and optimized workflows for scalable, high-quality content.

See Overcoming the hospitality labor shortage and A Powerful Solution For The Academic Librarian, for lead gen examples.