Public Relations & social media strategy.

The brand is pretty well-known in Peru for the outstanding quality of its pyjamas and loungewear products. However, they needed a less product-driven communication strategy. The proposed approach meant establishing a genuine connection with their community through a creative audiovisual series called Blooming Rituals. The content featured relevant influencers in their daily rituals wearing In Bloom looks.

Furthermore, for Mother's Day, we worked on a campaign called Together In Bloom in which Antonia Del Solar and Melissa Carvajal, two beauty connoisseurs and local influencers, recounted their relationship with their mothers and their daughters and how both roles made them bloom.

Visit In Bloom Instagram to see more.