Butrich

Campaign Manager

As the lead on the Butrich x D’Onofrio campaign, which launched on Mother’s Day 2021, this eccentric collaboration paired Butrich’s unique patterns with D’Onofrio's tasteful chocolate packaging.

Butrich designed clutches, tote bags, and cardholders inspired by the collaboration. This approach achieved D’Onofrio’s goals while establishing Butrich's presence with an authentic and unconventional partnership.

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Genesis