In Bloom, well-known in Peru for its high-quality pajamas and loungewear, sought a communication strategy that went beyond product focus. I developed a community-centered approach, launching an audiovisual series, Blooming Rituals, where influencers shared daily rituals in In Bloom attire. For Mother’s Day, we created the Together In Bloom campaign, featuring influencers Antonia Del Solar and Melissa Carvajal as they shared stories of their relationships with their mothers and daughters, capturing how both roles helped them bloom.

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