Intrigue campaign &
social media strategy.

The fashion brand needed a branding consultancy and a social media strategy for its launch, so we came up with an intrigue campaign that involved seedings to relevant influencers. Those seedings included Genesis products and some goodies from related brands, like coffee scrubs and erotic poetry books.

As for the social media content, we created a sensorial and artsy feed with very vivid images and mixed textures that accurately represented the brand identity and personality.