Influencer marketing strategy.

HP was looking for a PR partner to help them build a community that could broadcast their sustainability program, #HPPlanetPartners, in Peru. The program's focus was the cartridges and toners recycling opportunity and promoting their recycled plastic-produced products.

To achieve this, we worked with micro-influencers and nano influencers: sustainability experts that could amplify HP's initiative. With a consistent content calendar and enriching experiences, we got the influencers to generate organic content that impacted their audiences.